Why black — our package

Why Black, Then White, Then Color?

The packaging isn't just about what holds your order—it's about what holds your journey.

We start with black. The weight of it, the way it swallows light. Because let's be honest: life doesn't always sparkle. Sometimes it's heavy. Unforgiving. A closed door, a missed chance, the voice in your head whispering you can't. That's the outer shell—the first thing you see.

Then comes the white box. Crisp. Clean. A blank page. Because the moment you decide to face what's weighing you down—to tear through the dark—you find space. Clarity. A chance to rebuild.

And inside? Color. Loud, unapologetic, yours. Because the reward for confronting the mess isn't just order—it's possibility. The kind that blooms when you stop fearing the chaos and start shaping it.

This isn't just packaging. It's a manifesto:
You don't have to pretend the struggle isn't real. But you do get to choose what comes after.

So rip through the black. Unfold the white. And when you hit color?
That's not us handing you joy—that's you claiming it.