For YOU For GIRL

Why Did I Want to Create This Brand?

This idea probably exists in the heart of every girl, every person—and that includes me. A long time ago, I wanted to start a brand because I craved a glamorous identity—designer, founder, something like that. But even so, I never took action, just wasted time fantasizing. This time, actually bringing it to life came from a shift in perspective and the appearance of one person.

For the longest time, I hesitated, trapped by embarrassment and procrastination. But in one moment, it hit me: the second choice—the one that usually makes me cringe—is often the one that truly pushes me to grow. With that realization, I started experimenting. When I first arrived in this country, I couldn't even fully grasp the language. Now, I have a group of friends from all over the world, of all ages, each moving toward their own goals.

You might wonder—what does this have to do with the brand? Well, it's the simplest of moments. One ordinary morning, I woke up early as usual, but instead of reaching for my phone, I started organizing my things. That small act gave me an incredible surge of energy. Most of us want to change our environment, but the "environment" is too big—a room, a house, a country. The cost is too high, the timeline too long, yet we crave change now. Big things require too much. But tidying a room? Organizing a small bag? That's easy. And the energy it brings can make you forget the shortcomings of the bigger picture, focusing instead on the small steps that pull you upward.

It's like running a marathon. Before the finish line, there are countless small checkpoints. Each one you reach fills you with a sense of achievement, and bit by bit, you make it to the end. So start. Tidy up your little world—then create your bigger one.

I've always been fascinated by self-growth, especially women's growth. In recent years, seeing women achieve so much has only deepened my desire to pour my energy into helping them thrive. The fulfillment I get from encouraging others far outweighs any fantasy of topping Forbes lists—especially when girls around me tell me, "Because of your encouragement, I finally started," or "I feel more confident pursuing my goals now." So this has become my mission. I want to meet more women, help them become better versions of themselves—and help myself, too. Yes, even while cheering others on, I haven't forgotten: What kind of person do I want to be?

And here's where I introduce that person—the one who's building this brand with me: my boyfriend. Most discussions about women's growth preach self-reliance, as if men shouldn't be part of the equation. But men's worlds aren't built alone, either. Their drive and resources often come from women, too. So to every woman reading this: use every resource available to lift yourself where you want to be. Everything exists for us to wield.

—Gigi
GNA STUDIOSS